Branding Consultancy
Idéntico is the Aguirre Newman Group’s Branding Consultancy, which specialises in providing strategic and creative solutions for the whole life-cycle of a brand: creation, repositioning, implementation and management.
Our mission consists in helping our customers to define their brand’s essence, finding what makes it different and unique in order to make its values tangible, verbally and visually, in a credible and relevant way through our different services:
We offer personalised branding services in all phases of the process: research, strategy, conception, implementation and management.
1. Research: we audit the company and its audiences:
- Brand audit
- Visual audit
- Naming audit
2. Strategy: we define the vision, the positioning and the brand architecture:
- Definition of the brand strategy
- Positioning
- Brand architecture
3. Conception: we create names and visual concepts that are consistent with strategy:
- Naming
- Design of the visual identity (logotype)
- Systematisation in a corporate manual
4. Implementation: we develop the brand in printed matter, interactive spaces and environments:
- Design and development of stationery and printed matter
- Publications (brochures, dossiers, books, etc.)
- Packaging and merchandising
- Advertising
- Interactive spaces (websites, flash)
- Exterior and interior signage project
- Graphic decoration of environments
- Pictogram systems
- Retail concept
- Stand design
5. Management: we conduct permanent management activity in order to ensure that the brand meets all the client expectations:
- Monitoring, management and evolution of the brand
- Upgrades, new applications
